ie-message
General

Your customer journey is complicated improving it doesnt have to be

8 Disconnects That Are Killing Your Strategy (Part II)

Analytics
General

Breaking Free of Abused Analytics Jargon

What's The Difference Between Viewthrough and Viewability?

Analytics
Analytics

One Small Step For Insights, One Giant Leap For Customer-Centricity

General

The challenge and promise of digital campaign tracking

3 Things Healthcare and Life science firms can learn from Amazon

General

AI in the Medical Domain - Not a Quick Fix

General
01
Your customer journey is complicated improving it doesnt have to be
General
Your customer journey is complicated improving it doesnt have to be

Do you ever get a gut feeling that your brand is losing opportunities for improving customer experience that would directly increase revenue? Isn't it frustrating that you just can't pinpoint exactly when, where, and why?

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02
8 Disconnects That Are Killing Your Strategy (Part II)
Analytics
8 Disconnects That Are Killing Your Strategy (Part II)

Last week we learned about the first four disconnects. As a reminder, disconnects are not something people talk about, but they are literally destroying robust business strategies every day.

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03
Breaking Free of Abused Analytics Jargon
General
Breaking Free of Abused Analytics Jargon

Analytics jargon, lingo, and terminology has been skewed over the years. I'm not able to put my finger on when this started to occur or the root cause, but terminology has drifted away from the true meaning of words and phrases to something I find very misleading and potentially dangerous to those that consume analytic services. Here are my top 5 offenders:

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04
What's The Difference Between Viewthrough and Viewability?
Analytics
What's The Difference Between Viewthrough and Viewability?

In case you haven't noticed, digital marketing performance is more important than ever. With advertiser's increasing need for accountability and measurement tools evolving to meet that need, there is major and growing interest in associated ad analytics or adverlytics. More specifically, display viewability measurement and attribution are hot topics. Yet, before the explosion in ad viewability technologies and an enthusiastic trade group response to standardize, viewthrough remains complicated and mysterious.

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05
One Small Step For Insights, One Giant Leap For Customer-Centricity
Analytics
One Small Step For Insights, One Giant Leap For Customer-Centricity

Have you heard the story about the healthcare company that transformed their organization and experienced double-digit growth based on just ONE insight?

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06
The challenge and promise of digital campaign tracking
General
The challenge and promise of digital campaign tracking

Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a set-it-and-forget-it kind of thing.

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07
AI in the Medical Domain - Not a Quick Fix
General
AI in the Medical Domain - Not a Quick Fix

Much as blockchain and 3D printing have become part of the lexicon in the Fourth Industrial Revolution, artificial intelligence (AI) is another hugely visible, discussed, and debated application predicted to deliver a healthcare revolution-from aiding drug discovery, diagnostics, patient engagement, to adverse event detection.

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08
3 Things Healthcare and Life science firms can learn from Amazon
General
3 Things Healthcare and Life science firms can learn from Amazon

n the recent months, there has been a lot of speculation about Amazon's entry into the pharmaceutical sector. Given Amazon's track record of disrupting and displacing established players in every sector they compete, it is not surprising that incumbents in the sector are nervous. The health care sector is nothing like retail, it is far more complex and highly regulated.

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